Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

       

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Description

(NOT FOR SALE IN US AND CANADA) The essential guide to marketing services, that has become a business classic. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can?t touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author?s extensive experience, Selling the Invisible will open your eyes to new ideas that will enhance the value and profitability of any company in today?s service market. The book begins with the core problem of services marketing: service quality. It then suggests how to learn what you must improve, with examples of what works. It then moves on to services marketing fundamentals: defining what business you really are in and what people really are buying; positioning your service; understanding customers and buying behaviour; and communicating your service.

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Description

Shipping & Returns

(NOT FOR SALE IN US AND CANADA) The essential guide to marketing services, that has become a business classic. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can?t touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author?s extensive experience, Selling the Invisible will open your eyes to new ideas that will enhance the value and profitability of any company in today?s service market. The book begins with the core problem of services marketing: service quality. It then suggests how to learn what you must improve, with examples of what works. It then moves on to services marketing fundamentals: defining what business you really are in and what people really are buying; positioning your service; understanding customers and buying behaviour; and communicating your service.

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Payment Methods:

Cash on Delivery (COD) 

or 

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Delivery Time:
3-4 Weeks

Return Policy:

Beirut Shopping offers a 14 day return policy applicable following the terms and conditions:
- if the item received is not as described/advertised.
- if the item received is damaged or has missing parts.
- if the item has not been used, opened, worn or altered by the customer.

Please note that we offer a partial refund only: 80% of the item’s price.

In order to process a refund, kindly contact our customer service department on 76-444 544 or through e-mail on info@beirutshopping.com no later than 2 days after the item is received. The customer service representative will arrange a pick up for the item to be returned and the refund will be processed either by cash (client passes by our office) or through MoneyGram/Western Union. Please note that the service charge is paid by the customer, and a refund is processed only after we receive the returned item and inspect its condition.

Questions & Answers

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